Film4 is partnering with film distributor Park Circus on a campaign to entice Brits back to the cinema. Under the deal, the duo will offer UK cinemas a season of six classic features from the Film4 library, including Danny Boyle’s Trainspotting and Jonathan Glazer’s Sexy Beast.
The films will initially screen in Picturehouse, Everyman, Odeon, Vue, and Showcase theaters across the country from the start of July, with other venues joining the initiative in the coming weeks. It follows cinemas reopening in the UK on May 17 after the most recent coronavirus lockdown.
The four other films in the Film4 season are Mark Herman’s Brassed Off, Stephen Frears’ rom-com My Beautiful Launderette, Bill Forsyth’s Local Hero, and Bhaji on the Beach, from director Gurinder Chadha.
Film4’s parent Channel 4 will support the season with an advertising campaign across its TV channels, as well as online. The ads will be created by in-house creative agency 4Creative.
Film4 director Daniel Battsek said: “Film4 have a long history of producing films for theatrical exhibition. We felt we should do something to help the sector’s recovery from the pandemic and remind audiences that cinemas remain the best places to experience movies.”
Park Circus CEO Mark Hirzberger-Taylor added: “We’re incredibly proud of our long-standing partnership with Film4, and are delighted to be collaborating with them on this special programme this summer, comprising six of their very best classic films, back on the big screen for audiences to enjoy.”
It is not the first time iconic titles have been brought back to the big screen in the UK to tempt audiences. Disney re-released the likes of Star Wars: The Empire Strikes Back when restrictions lifted on theaters last year.