Birdwatching is growing in popularity with younger generations.
By Camilla Foster
In a fast-paced screen-saturated world, could setting your phone aside and picking up some binoculars to appreciate nature be the perfect way to slow down? New research by excursion booking platform GetYourGuide certainly seems to suggest so.
A survey of 1,000 UK travellers conducted via Toluna found that 55% are keen to try birdwatching on their next trip, while nearly half (47%) now see the pastime as “cool again”.
GetYourGuide’s findings also showed that British Millennials are leading this trend, with 85% saying they’d be interested in birdwatching while on holiday.
“In 2026, birdwatching will soar into the mainstream, propelled by the winds of popular culture,” says Jean-Gabriel Duveau, vice president of brand at GetYourGuide. “With stars like Ariana Grande recently revealing her passion for birdwatching and the rise of #birdtok captivating social media, this once-niche hobby is set to become a headline travel trend.
“At GetYourGuide, we predict that what was once a quiet pastime will step into the spotlight, driving a new wave of travel bookings.”
The role of social media in increasing birdwatching’s appeal to a younger audience is something Dan Free, general manager and tour guide at Wildlife Worldwide, has also picked up on.
“Traditionally, birdwatching has been seen as a middle aged man’s pastime, but more people are certainly starting to realise the benefits,” reflects the tour guide. “There’s definitely been a shift in more younger people getting involved, which I think has been driven by social media.
“There’s a few people on Instagram spreading awareness about it and popular programmes like Springwatch have really helped capture the imagination of a younger audience.
“You could also attribute the Covid pandemic to its rise in popularity. When everyone was stuck at home, I think a lot of people start paying more interest in the wildlife around them.”
A passionate birder since childhood, Free says the main attraction of birdwatching is the opportunity it offers to pause and immerse oneself in nature.
“I find it really therapeutic. It’s probably escapism more than anything,” says Free. “It’s a great opportunity to escape the hustle and bustle of normal life and get away from a screen, and go into a place that is a lot more tranquil where you just feel yourself relax a little bit and unwind into that environment.
“Once you get the bug, it’s quite addictive. You want to see the different species and see the different range of behaviour.”
For newbies pondering how to get started, Free recommends visiting your local nature reserves or wetlands.
“A lot of the nature reserves, such as RSPB Minsmere and the Somerset Levels, have hides based onsite which are really good,” says Free. “You want to go somewhere where you can sit and have an opportunity to get a book out and identify the different species and get to grips with them.”
He adds that signing up for a dedicated birdwatching tour with a guide and a small group is an excellent way to learn birdwatching and connect with like-minded people.


