The reflective song looks outside an apartment window and imagines a post-apocalyptic, birdless London; sensitively directed by Tom Jacob, the video focuses on a family’s search for closure as a powerful metaphor for the loss of species and destruction of natural environments.
“Over the last few decades the Sparrow has gone from being one of the world’s most common and widespread birds to being Red Listed as a species of high conservation concern,” Emily reflects. “When writing the song, my thoughts returned to the sparrows outside my window – how sad it would be to look out and not see and hear their vibrant movement and chatter. I hope that day never comes.”
Of the video she adds:
“The lyrics for ‘Where Have The Sparrows Gone?’ tell the post apocalyptic tale of a mother and child fleeing a devastated London to find a safer place to be. Rather than trying to portray the whole story in a short video, we decided to focus in on one verse: “Ashes in my pocket / I’ll scatter them when we stop / He loved to be by water / Down where the waves bow and buck”, which tells a story within a story. We don’t know exactly what happened to the father, but we know he is no longer there. As they flee, the mother and child make a detour to the ocean to scatter his ashes’” – FRUK